WHY KEYWORD ADVERTISING?
90% buyers view and choose products that show up at the first page when they type a keyword in the search box. Keyword Advertising makes it easy for your products to reach the buyers and convert them into your perfect prospects.
Gain these benefits with Keyword Advertising
Make bids against competitors to occupy key positioning on Alibaba.com result page, both on website and app. Display positions are key to getting more impressions and clicks, which ultimately drive more sales opportunities.
Use trending keywords to maximise the presence and visibility of your store when buyers search for products, especially products similar to yours.
Pay by clicks
Only spend when viewers click on your products. Eliminate click fraud by a mechanism that only registers first click for each IP, which saves a lot of advertising costs.
KEYWORD ADVERTISING FUNCTION
Allocate your budget smartly to acquire more traffic
Switch on/off keyword campaign.
Set daily budget.
Set weekly budget.
Analyse keyword performance to work out better advertising strategies
Compare your bid and industry’s average bid.
See your click-through rate (CTR) and determine where the keyword can be used for campaign or not.
Examine impression, clicks, cost and average cost per click to see your keyword efficiency.
Keyword research tool
Study keywords that fit your products and bring about effectiveness.
Manually add a keyword and see its popularity, competitiveness, and average bid.
Use recommendation system to quickly opt for hot keywords in the market.
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