WHAT TO DO WITH CUSTOMER INSIGHTS?

Customer insights is all about analysing data to fully understand your customers, so you can make better decisions on how, when and what to sell them. With those better decisions you can bring about more effective and efficient marketing and sales strategies, which ultimately increases your profits.

WHAT TO DO WITH CUSTOMER INSIGHTS?

THESE INSIGHTS WILL MAKE
YOUR STORE A SUCCESSFUL BUSINESS

Demographics

Demographics

Keep track of your customer composition to have a better understanding of your audience

Verified buyers: Check if you have enough buyers who truly have buying intentions.

Trade history: See your store performance in the last 90 days by looking at your trade ratio.

New and return buyers: It’s very important to know whether your customers are satisfied with your products/services.

Competitor Analysis

Competitor Analysis

Most viewed products: Monitor your store impressions by checking the traffic to your items and duration of stay.

Distribution of buyer: Determine where your customers come from to have better strategies to target the right market.

Phân tích

Analysis

Page view: Check your customers interests on your products and how many times they have visited one page.

Duration of stay: See the length of time your customers spent on one page.

Most search keywords: Know what keywords your customer typed in.

Activities: See what actions have been taken by the customers.

Traffic distributions

Keep track of your traffic to know whether your product postings are effective.

Unique visitors (UV): Check the percentage of visits to your minisite.

Inquiry visitors: See the numbers of buyers who successfully started an effective inquiry on your minisite.

IM visitors: See the numbers of buyers who make contact through minisite pages.

Traffic distributions

CASE STUDY

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